Google Marketing Budget Planner
KCV runs a Google-only growth system on purpose. Local service customers search and decide on Google — Search, Maps and your Business Profile, Google Ads, and Local Services Ads — so this planner splits your monthly budget across the channels where the high-intent searches actually happen, with an AI Convert & Keep layer so none of it leaks out the back.
A transparent starting framework with the reasoning shown — not a guarantee. No email required to see your plan.
Your plan
Adjust these and your allocation updates instantly.
Notice there’s no Meta / Facebook line. We don’t recommend it for local service businesses — the budget goes where the high-intent searches are. This is a Google-only plan by design.
Your Google-only allocation
Allocation updates as you change inputs · nothing is sent until you ask for the plan below.
Want a tailored plan for your business and market?
We’ll send a customized Google-only budget breakdown — built around your trade, your market, and your Local Services Ads eligibility.
Check your inbox — your tailored plan is on its way.
We’ll send a customized Google-only budget breakdown for your market. Want to see your biggest growth gap first? Run the free AI Marketing Audit.
Want to see what slow leads are costing you? Try the Lead-Leak Calculator, or browse all of our free tools.
Budget planner FAQ
- Why no Facebook or Meta line in the plan?
- Because local service customers don’t go to Facebook to find a plumber, roofer, or auto-glass shop — they search on Google with high purchase intent. We put the entire budget where those high-intent searches happen: Google Search, your Google Business Profile and the map pack, Google Ads, and Local Services Ads. Going Google-only is deliberate, not a limitation — it concentrates your spend on the channels that actually convert for local service work.
- How accurate is this plan?
- It’s a sensible starting framework, not a precise prescription. The splits are transparent rules of thumb for local service businesses based on your goal — booked jobs now, long-term ranking, or a balanced mix — and the reasoning is shown right alongside the numbers. Your real allocation depends on your trade, your market, Local Services Ads eligibility, and what we find in a free audit. We refine it from there.
- What if my budget is small?
- Start by fixing the foundation and the free channels first: a fast, conversion-focused site and an optimized Google Business Profile earn map-pack leads at no media cost. Then layer in paid as cash flow allows. The fastest way to see where to put a small budget is the free AI Marketing Audit at /audit/ — and our /pricing/ page shows where managed retainers begin.
Want a plan built for your market?
Start with the free AI Marketing Audit — it shows your biggest gap first.