Pillar 2 · Get Leads
Get Leads
Exclusive, high-intent leads from the lowest cost-per-booked-job channels Google offers.
SEO compounds, but it takes months. Paid Google channels turn on demand today. Pillar 2 runs Google Local Services Ads and Search Ads with the daily discipline — fast response, lead-quality disputes, call tracking — that separates a profitable account from a money pit. Google ecosystem only; no Meta.
Google Local Services Ads (LSA)
For eligible trades, the lowest cost-per-booked-job channel available — pay-per-lead, top of the page.
- Google Local Services Ads setup, verification, and management
- Daily lead-quality review and "Rate this lead" credit disputes
- Fast-response workflow (the biggest lever on LSA cost-per-job)
- Service-area and sub-service targeting to protect lead quality
Measured by: Cost-per-lead, cost-per-booked-job, and exclusive lead volume.
Managed within a monthly retainer from $1,500/moGoogle Search Ads
Capture high-intent searches LSA doesn’t cover — comparison shoppers and longer-tail queries.
- Campaign build, keyword and negative-keyword strategy
- Conversion tracking + offline-conversion feedback into Smart Bidding
- Call tracking so every lead is attributed to the right campaign
- Ongoing optimization against cost-per-booked-job, not vanity clicks
Measured by: Cost-per-acquisition and booked jobs from paid search.
The rest of the system
Each pillar works on its own — together they compound.
See exactly where you’re leaking leads — free.
Run the free AI Marketing Audit and get your growth score plus your biggest opportunities in about 60 seconds.